Blog.

November 1, 2024

Best Halloween Marketing Campaigns of 2024

Explore the top Halloween campaigns of 2024, featuring creative ads from Uber Eats and Snyder's of Hanover.

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October 22, 2024

India's Internship Journey at TwentyTwo Digital

I’d like to say it was fate. After accidentally stumbling across TwentyTwo’s fun and engaging socials, I just knew I had to apply. Their fearless approach to setting themselves apart in digital marketing and willingness to embrace modern trends across social media, caught my attention and the rest was history.

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September 30, 2024

Mastering Meta AI: Optimising Meta’s Latest Tool as Digital Marketers

Introduced in April this year, the Meta AI feature has made itself at home on WhatsApp, Instagram, Facebook, and Messenger. Like every update involving AI, it has received a mixed response.

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August 26, 2024

How Employee-Generated Content (EGC) is Transforming Social Media Marketing

Could your business’s next content creator be already on your payroll? While User-Generated Content (UGC) has been a staple in many social media strategies created by consumers to foster community and enhance brand credibility, another equally powerful approach is gaining traction: Employee-Generated Content (EGC).

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August 1, 2024

Athletes & Their Affiliations: Rule 40 & The Olympics

How do athletes manage their sponsorships during the Olympic Games?

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June 11, 2024

Internships at TwentyTwo: Ruby’s Experience

From honing marketing skills, building meaningful relationships to achieving a whole lot of self growth along the way, learn about Ruby’s journey of professional development as an intern at TwentyTwo.

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April 12, 2024

The Best April Fools Marketing Campaigns of 2024

April 1st - The date for marketers to push the boundaries and connect with their audience. Check out our favourites from 2024.

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March 21, 2024

Real or Fake: The World Of CGI

CGI Marketing has well and truly revolutionised brand engagement on social media. Learn what CGI is and how it is being applied to brands across the globe.

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February 29, 2024

How-To Guide: Meta Specs for Ads in 2024

Meta is often updating the specs for their ad sizes so it’s important to keep up to date when developing your Facebook and Insta creatives.

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Oct 22, 2024

India's Internship Journey at TwentyTwo Digital

I’d like to say it was fate. After accidentally stumbling across TwentyTwo’s fun and engaging socials, I just knew I had to apply. Their fearless approach to setting themselves apart in digital marketing and willingness to embrace modern trends across social media, caught my attention and the rest was history.

Read more
Aug 12, 2024

Internships at TwentyTwo: Ruby’s Experience

From honing marketing skills, building meaningful relationships to achieving a whole lot of self growth along the way, learn about Ruby’s journey of professional development as an intern at TwentyTwo.

Read more
Jan 29, 2024

22 Questions with Sarah S

We caught up with Lil Sarah to learn some fun facts about her and find out what she gets up to here at TwentyTwo.

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Oct 11, 2023

Mental Health Within The Workplace

At TwentyTwo, we are passionate about ensuring our employees feel empowered to take charge of their own mental health and put strategies in place to avoid burnout and stress.

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Oct 11, 2023

The Intern Diaries: What I Learnt At TwentyTwo Digital

Gaining experience before entering the industry as an intern is extremely important and provides you with a valuable skillset and marketing knowledge. Let's hear from our intern, Kacy, about her experience at TwentyTwo!

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Oct 11, 2023

22 Questions with Bailey

To continue our favourite series, 22 Questions with Twenty Two, we are excited to introduce one of our newer team members, Bailey! We caught up with Bailey to learn some fun facts about her and find out how she is settling into her role.

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Oct 11, 2023

Empowering Women In The Workplace

In celebrating International Women’s Day (IWD), it’s important to reflect on how your business or workplace is making strides towards empowering women and ensuring equal opportunities for all employees.

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Oct 11, 2023

22 Questions with James

With our team continually expanding, we thought it was the perfect time to introduce our TwentyTwo family with a few questions!

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Oct 11, 2023

5 Tips on Becoming a More Sustainable Office

Creating a more sustainable office environment is important for all businesses. Developing a routine that reduces your impact on the environment is vital to ensure your business is making positive choices that keep our planet safe and healthy.

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Oct 11, 2023

Inclusivity In The Workplace

June is an important and exciting month for the LGBTQ+ community as it marks the celebration of Pride Month! We are reflecting on the month that called for the celebration of progress made and inspires more acceptance, representation, and change.

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Oct 11, 2023

Five Things I Learnt from my Internship at TwentyTwo Digital

From my very first day at TwentyTwo Digital, and even without experience at other agencies, I knew this would be an experience unlike others.

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Oct 11, 2023

The Top 5 Reasons to Do a Marketing Internship Before You Graduate

An internship can provide you with real world experience, connections and insights that can give you a huge boost at the beginning of your career. However, finding, applying for and completing an internship can be overwhelming, especially if you have limited or no work experience.

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Oct 11, 2023

What is SEO & Why is it Important?

While we’ve seen dramatic changes in the digital landscape over the past few years, SEO still remains a very effective and important strategy. SEO offers many benefits and can help position your business as authoritative and reputable. Not to mention, it’s also free.

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Oct 11, 2023

How To Set Up & Optimise Your Google My Business

Every day, billions of people use Google to search for a variety of information. In fact, Google is said to process over 3.5 billion searches per day. In order to remain top of mind in today’s competitive business environment, it’s important to have a strong online presence.

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Nov 20, 2024

The Best Halloween Campaigns of 2021

Seasonal holidays are hot topics in marketing. They are a great opportunity to increase brand awareness and boost sales with fun promotions. Halloween is no exception, with the spooky season inspiring a whole bunch of exciting campaigns across social media and other platforms.

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Sep 30, 2024

Mastering Meta AI: Optimising Meta’s Latest Tool as Digital Marketers

Introduced in April this year, the Meta AI feature has made itself at home on WhatsApp, Instagram, Facebook, and Messenger. Like every update involving AI, it has received a mixed response.

Read more
Aug 28, 2024

How Employee-Generated Content (EGC) is Transforming Social Media Marketing

Could your business’s next content creator be already on your payroll? While User-Generated Content (UGC) has been a staple in many social media strategies created by consumers to foster community and enhance brand credibility, another equally powerful approach is gaining traction: Employee-Generated Content (EGC).

Read more
Aug 12, 2024

Athletes & Their Affiliations: Rule 40 & The Olympics

How do athletes manage their sponsorships during the Olympic Games?

Read more
Apr 24, 2024

The Best April Fools Marketing Campaigns of 2024

April 1st - The date for marketers to push the boundaries and connect with their audience. Check out our favourites from 2024.

Read more
Apr 16, 2024

Real or Fake: The World Of CGI

CGI Marketing has well and truly revolutionised brand engagement on social media. Learn what CGI is and how it is being applied to brands across the globe.

Read more
Mar 4, 2024

Social Media Dates for 2024

Be ready for anything in your social media calendar for 2024 with our free guide to the dates you must know. Be sure to get the free downloadable, too!

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Jan 29, 2024

Unwrapping Success: The Best Christmas Marketing Campaigns of 2023

The Christmas season is the time organisations shine with their festive campaigns. Check out the top Aussie Christmas campaigns from 2023.

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Oct 11, 2023

Optimising Digital Marketing With Artificial Intelligence

The role of AI has grown tremendously over the years, so let’s dive right into AI marketing, future trends and its role of being an essential tool.

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Oct 11, 2023

Social Media Updates You Need To Know

With so many social media changes, it's hard to keep up with what's hot and what's not. Let's dive to the biggest social media updates for 2023 so far!

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Oct 11, 2023

Netflix's Black Mirror Marketing Magic

Black Mirror Season 6 had fans rethinking Netflix’s terms and conditions with some ending up on billboards around the UK for not reading them carefully!

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Oct 11, 2023

The Rise of BeReal

When your phone buzzes and you look down at the “⚠️Time to BeReal. ⚠️” notification, it seems as though everyone around you grabs their phones to let their friends know what they’re doing right then and there.

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Oct 11, 2023

Marketing Campaigns That Backfired From Greenwashing

Greenwashing is the act of promoting a brand or products as environmentally friendly when they are not sustainable, solely for marketing purposes. It is a deceitful marketing strategy aimed to mislead consumers.

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Oct 11, 2023

TikTok Marketing: Brands Taking TikTok By Storm

It’s no secret that TikTok has taken the world by storm. With billions of users on the app, marketers realise its potential and are tapping into trends to promote their products.

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Oct 11, 2023

When Ads Go Wrong: Menulog’s State Of Origin Backlash

The State of Origin games are highly anticipated by Queensland and New South Wales NRL fans. With so many eyes watching the game, it’s no surprise brands are jumping at the chance to have their products and services featured during the ad breaks.

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Oct 11, 2023

What Instagram’s 2022 Updates Mean for Your Business

Over the past few years, Instagram has continued to grow and maintain its position as one of the most used social media platforms in the world, and 2022 is no different.

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Oct 11, 2023

The Most Egg-cellent Easter Campaigns

It’s almost the hoppiest time of year (excuse the bad pun), and while we will be spending our long weekend enjoying lots of chocolate, Easter is also a significant retail event and an invaluable opportunity to give your marketing strategy an extra boost.

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Jul 11, 2024

Super Ads of the Super Bowl

The Super Bowl is a recognisable event across borders and seas - well known for the high-spirited atmosphere, stall of food, and of course The Big Game itself.

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Oct 11, 2023

Time to Meet Meta

Social media giant, Facebook, created shockwaves when it announced a complete rebranding. First established in 2004 by Mark Zuckerberg, the social platform sky-rocketed, now with over 2 billion active users.

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Oct 11, 2023

How the iOS 14 Update Impacts Your Social Ads

Data privacy and security are becoming increasingly important for consumers in the digital age. The growing awareness of tracking media usage and consumption has made consumers concerned about their data privacy.

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Nov 7, 2024

Best Halloween Marketing Campaigns of 2024

Explore the top Halloween campaigns of 2024, featuring creative ads from Uber Eats and Snyder's of Hanover.

Read more
Oct 11, 2023

How the Latest LinkedIn Updates Will Affect Your Business

The pandemic has created more than just physical distance, it has created an emotional barrier between people and completely altered the traditional workplace.

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Oct 11, 2023

What is Headless Framework & How Is It Beneficial To My Business?

Whilst a headless framework has been around for a while, we predict that it will become a framework that more and more businesses will invest into due to its many benefits.

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Oct 11, 2023

What you need to know about Google’s May 2021 Algorithm Update

You might have heard there’s a new Google algorithm rolling out this month, but what’s it all about? And how does it affect you and your business? We’ve done a deep dive into the ins and outs of the algorithm.

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Oct 11, 2023

Top 5 Common Email Marketing Mistakes to Avoid

Email marketing is one of the most effective ways to turn potential customers into paying customers. With the highest return on investment out of all marketing channels, it’s important to ensure your email marketing strategy is on point.

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Oct 11, 2023

How to Improve Your Email Marketing Strategy

Throughout the years, email marketing has remained one of the most effective ways to convert prospects and existing customers into sales and revenue. Email marketing has the highest return on investment of all marketing channels, especially if it is done well.

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Oct 11, 2023

Digital Marketing Trends for 2021

2020 has been downright strange in too many ways to mention. As this overall strangeness translates to the marketing realm, the notion of the ever-changing digital marketing landscape has never been more applicable.

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Oct 11, 2023

6 Best Practices for Abandoned Cart Emails

Cart abandonment is a rising challenge for eCommerce brands. People visit a site, add a product to their basket and when it’s time to check out and pay, they simply abandon it.

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Oct 11, 2023

2021 Logo Design Trends

Let’s be real, this decade is already in need of a major facelift. Maybe your business is too, or perhaps you’ll begin this new year by starting a small business from scratch.

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