Best Halloween Marketing Campaigns of 2024
Halloween 2024 is bringing out the best in brand creativity, with spooky campaigns that are as fun as they are clever. From nods to classic scary movies to smart product placement, companies are finding new ways to engage customers this season. Let’s take a look at some Halloween campaigns that got our marketing brains buzzing!
Our Favourite Halloween Campaigns
Uber Eats ‘Don’t Let Halloween Sneak Up On You’
Uber Eats' Halloween campaign, "Don’t Let Halloween Sneak Up On You," cleverly taps into the common experience of procrastinating on Halloween shopping, offering a fun solution for last-minute prep. With candy, costumes, and more available for quick delivery (and up to 50% off), the ad plays on the universal fear of running out of time. By positioning Uber Eats as the go-to service for avoiding Halloween stress, it effectively combines convenience, humour, and urgency.
Snyder’s ‘Pretzel Face’
Snyder's of Hanover is getting into the Halloween spirit with their "Pretzelface" campaign, introducing a spooky new horror icon just in time for the season. The campaign features Pretzelface, a creepy character inspired by classic horror and urban legends, who’s on a mission to prove that Halloween should be both sweet and salty. In a series of playful ads, Pretzelface encourages consumers to add Snyder’s pretzels to their Halloween treat mix, making it a fun, unexpected twist on traditional Halloween snacks.
It's clear that brands nailed this spooky season with some truly memorable campaigns. From Uber Eats saving the day for last-minute shoppers to Pretzelface reinventing an iconic Halloween character, these ads brought plenty of creativity and humour to the table. As we pack up the decorations and stash the candy, we’re already excited to see what spooky surprises next Halloween will bring!
