5 Tech Trends That Will Dominate 2025
A number of marketing technology trends are reshaping the way brands interact with their target markets. The game is changing, from the use of AI in marketing to the shifts towards social search. Business must stay on top of these evolving marketing trends as 2025 goes on, leveraging the latest Martech to enhance user experiences and drive engagement. Keep reading to learn more about the top 5 tech trends every digital marketer should watch out for in 2025!
Top Emerging Tech Trends of 2025
1. Social Search Takes Over
The way we search for information is changing. There are now other options besides traditional search engines like Google for finding content and products. Instead, social media platforms like TikTok and Instagram are changing the way we search for information, particularly among Gen Z and Millennials.
Given that 40% of people between the ages 18 and 24 use social media as their main search engine, brands must reevaluate their SEO tactics to optimise their content for these platforms. Incorporating SEO into your social media strategy, and using the right keywords to increase visibility on social media will allow you to stay ahead in this evolving digital landscape. The key is to appear where your target audience is actually looking.
2. Built in AI is a Top Priority
Integration of AI has become an expectation. Consumers now expect AI tools in every platform they use, including chatbots and design tools. For efficiency and user-friendliness, this expectation is driving brands to integrate AI into their products with built-in tools.
Google’s built-in Google Lens tool allows users to search what they see in a matter of seconds, while Canva’s Magic Studio speeds up design processes!
The secret to success? AI should solve real user problems. In an AI-driven world, brands can improve user experience and foster long-term loyalty by recognising customer pain points in the decision making journey and implementing practical yet user-friendly AI solutions.
3. Hyper-personalisation: Marketing Made Personal
Generic marketing is a thing of the past! For brands to stand out and interact with customers personally, personalised marketing is a must. AI-powered hyper-personalisation makes interactions feel more relevant and personal by using real-time data to understand each customer's distinct interests and customise their experience accordingly. Examples of using hyper-personalisation to increase customer engagement include personalised recommendations or customised email marketing.
The perfect example of personalisation done right is Spotify Wrapped! It has become one of the most anticipated digital experiences at the end of each year by curating a personalised music wrap up for each user based on their listening preferences.
4. The Rise of Voice Search
Voice search is becoming a mainstream way for finding information online. Internet users are switching from traditional search queries to more convenient, hands-free searches due to the growing popularity of voice assistants like Siri, Alexa, and Google Home. The way that brands should approach search engine optimisation and digital marketing is changing in this new era.
Instead of typing short queries like “best pizza near me”, more people are asking “What’s the best pizza near me?” or “Where can I find the closest pizza place?”, with the use of voice search.
Brands looking to take advantage of voice search must modify their SEO strategies to focus more on conversational phrases and long tail keywords. Whether it’s creating question-based web content through FAQ sections or prioritising location based searches, it is all about speaking the language your audience uses!
5. Growing Concerns of AI
AI has been a game-changer, and as its potential grows, so do fears about its reliability and security. According to studies, public worries and scepticism about the dangers of AI now outweigh excitement, with concerns about data privacy, transparency, and job displacement on the rise.
Deepfakes and other AI-generated content are becoming more advanced and complex. As a result, distinguishing real from fake is becoming increasingly difficult, sparking skepticism and concerns among users.
As public perceptions are shifting, it is crucial for businesses leveraging AI to clearly communicate how AI is used in their products and adhere to ethical standards in order to maintain consumer trust and transparency.
2025 Technology Trends
The latest AI and Martech advancements are evolving each day, constantly shifting the digital marketing landscape. Keeping up with how consumers, particularly Gen Z, search for information, offering hyper-personalised marketing, and keeping AI usage ethical are key priorities for every business. To thrive in this face-paced environment, it is essential to stay up to date with technology trends and learn to adapt.
Want to dive deeper into 2025’s tech trends and unlock actionable tips? Download our 2025 Trends eBook!
