Digital Marketing Trends Defining 2025
With 2024 drawing to a close, it’s fair to say that the past year redefined the playing field for a lot of marketers. From the release of GPT-4o, to the rise of CGI, marketers are finding new and exciting ways to jump on emerging technology and digital marketing trends that are leaving lasting impressions on customers. Let’s dive into some of the digital marketing trends that will change the game in 2025.
Here’s Our Top Three Digital Marketing Trends that will shape 2025
The Era of Intelligent Advertising
One of the most well-talked about topics dominating nearly every LinkedIn feed at the moment, are the developments in generative AI for better efficiency and creative output. The recent adoption of built-in generative AI tools in various applications sparked conversations about the benefits for more seamless workflows. We have already seen big brands like Canva and Adobe Photoshop launch their generative AI fill feature, inspiring creative content creators on TikTok to share absurd AI generated images that exploit Adobe’s AI capabilities.
The growing accessibility to generative AI tools allows creatives and marketers to streamline the ideation process and develop attention-grabbing visuals for digital content and traditional advertising. Generative AI is redefining intelligent advertising by introducing more efficiencies for creativity and engaging content at scale.
Embracing Immersive Marketing
Immersive marketing is one of the top 2024 digital marketing trends taking over everyone’s FYP right now. Drawing inspiration from pop-culture moments like ‘Brat Summer’, ‘Demure’, and influencers like Nara Smith, pop-culture has played a big role informing marketing and advertising in 2024. Consumers and brands today are craving more than single moments of content, and more brand continuity.
Plant-based brand Field Roast was quick to tap into the ‘Brat Summer’ craze to promote their bratwurst. While the neon green and ‘Brat’ typography was originally associated with Charlie XCX’s album launch, ‘Brat’ has since taken on a broader cultural trend, becoming a brand for anyone who wants to embrace rebellion.
Brands who are embracing immersive marketing are resonating with audiences who crave content that align with their interests. As pop-culture trends continue to shape marketing in 2024, immersive marketing is set to influence design elements, advertising copy and content creation discussed in our 2025 Trends eBook. It's not just about 'jumping on the bandwagon’ anymore, it's about utilising trends as a long-term engagement tool.
Social Media Content Optimisation
With more online content and competition saturating the digital landscape, search engines and platforms are refining their algorithms to serve more authentic and quality content demanded by their audience. That’s why there has never been more emphasis placed on marketers to match valuable content with user intention than right now. In short, social media keyword optimisation, similar to Search Engine Optimisation (SEO), is H-O-T-T-O-G-O.
TikTok launched their Creator Search Insights feature, a built-in SEO tool that gives creators insight into the topics and interests people are searching for on TikTok. Creators can tailor and serve their creative content to searchers and create content with the potential to boost visibility and reach on TikTok. The power of SEO has extended beyond keyword research, and requires marketers to fight for quality content paired with the right SEO strategy.
2025 Digital Marketing Trends
Digital marketing trends are always changing and they are more than just temporary crazes; they are indicators of where behaviours, technologies and industries are headed. While evolving digital trends can offer new opportunities for growth, staying ahead of the curve is half of the battle. If you're looking to keep up with emerging trends, make the most out of your marketing and download our digital Trends eBook for 2025. We cover everything from marketing, design and technology, so you can stay ahead of the game.
