PROPOSAL FOR
Fish N Flips Franchising
·
November 13, 2026

2027 is the year someone owns a Fish N Flips.

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PREPARED FOR
Josh + Alana
PREPARED BY
Ashton + Mik, TwentyTwo
ENGAGEMENT
6 months, December to June

Josh + Alana

Thanks for Wednesday. You’ve got a brand families already love, a BD team ready to close, and two solid prospects in the pipe.

What’s missing is a steady flow of the right people. Here’s how we’d build it, and who you’ll be building it with.

Nobody impulse-buys a $600K business. So let’s stop asking them to.

YOUR PEOPLE
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WHAT WE HEARD.

01
$600K
Buy-in per franchise. A considered, family-level decision.
02
2–3
Quality prospects in six months. Quality over volume.
03
~50%
Of on-platform leads submitted by accident. Cheap leads, wrong people.

Set and leave won’t sell a $600K decision.

Your ads might be doing their job. The problem is everything after the click. Serious buyers research for months, so we give them something worth reading, then keep the conversation going until your BD team picks up the phone.

Paid ads

Programmatic, Search, Meta

Landing pages

Built for franchise buyers

Lead magnets

“10 reasons to own a franchise”

Email nurture

Months of trust, on autopilot

New leads

Warm leads into Pipedrive

Two ways to play it.

OPTION 1
Paid ads, as briefed.

The channels you asked for! Better targeting, better lead forms, monthly lead-quality reviews.

  • Programmatic, Google Search and Meta
  • Lead form fix: screening filters accidental submits
  • Monthly reporting on cost per quality lead
/ month, ex GST
GO WITH OPTION 1
OPTION 2
WE RECOMMEND
Paid, plus a bit on the top.

Everything in Option 1, plus the landing page, lead magnet and nurture that turn clicks into calls.

  • Everything in Option 1
  • Franchise landing pages
  • Lead magnet: 10 reasons to own a franchise
  • Email nurture flowing into Pipedrive
  • Strategic support for owned social and LinkedIn
/ month, ex GST
GO WITH OPTION 2
OPTION 3
/ month, ex GST
GO WITH OPTION 3

Media spend ($39K, December to June) is paid direct to platforms and sits outside our fees.

WHAT CHANGES BETWEEN OPTIONS
OPTION 1
OPTION 2

Paid media management

✓

✓

Lead form screening

✓

✓

Franchise landing page

—

✓

Lead magnet

—

✓

Email nurture into Pipedrive

—

✓

Owned social and LinkedIn support

—

✓

THE PLAN.

6 months, December to June

Dec

Kick-off

Tracking, programmatic handover, lead form fix. Option 2: landing page, lead magnet and nurture build.

Jan – Feb

Launch

New year, new business campaign. National first, where you’re already winning.

Mar – Jun

Optimise

Monthly lead-quality reviews with your BD team. Shift budget to what books calls.

PROOF IT WORKS.

SEE ALL WORK →
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BIG BRAINS. BIGGER HEARTS.

A FEW THINGS TO CONFIRM.

Programmatic

Is it StackAdapt in-house, and will you bring the account with you?

Creative

Your designers or ours? We’ve priced both ways.

History

Spend and cost per lead by channel over the last 12 months.

Database

How many past contacts sit in Pipedrive, and can we email them?

NEXT STEPS

Let’s lock it in before Christmas.

Pick your option and we'll book a kickoff call to get started.

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